When it comes to graphic design and communications, everyone has an opinion. It’s nearly impossible to please everyone, but we live in a day and age when we must engage in design on some level or another; whether it’s weekly church bulletins, yearly directories or websites, churches have information to communicate.
To the younger generation, design—and not just the information—matters. And there is some theological justification for good design: we worship a God who is a good designer.
Here are some tips to make your print or digital communications better:
• Find a trained graphic designer
If your church is honestly interested in improving its communications, you will need a professional’s help. Often your church administrator or an interested volunteer will not do, and can add a relational strain if the job is not well done.
Find a self-employed graphic designer, since design firms—even Christian ones—will be more expensive because they have more overhead costs. Then make sure the person has actual credentials as a graphic designer and a portfolio, and ask for a non-profit rate.
• Be clear about what you want
When it comes time to give the designer content, make sure it is exactly as you want it to be; this will keep you and the designer from going back and forth needlessly. Basically, do as much of the administration as you can, so you aren’t paying the designer to do it.
Give the designer examples of designs you like.
Ask to see three different versions. The content doesn’t need to be there, just basic colour scheme, layout and other design features. Ask for an explanation of the designer’s choices.
Include a wider circle for feedback. Ask the church council to give its input. By about the third round of feedback, you should have the final version. For something as important as a logo, you might want to include the whole church because that logo and accompanying colour scheme should go on to influence all other church communications.
Make sure you can change content. You can even ask the designer to train you and a few others how to manage the website for yourselves. The same principle goes for directory or bulletin templates: make sure it’s in a file format that the pastor and administrative assistant can update for themselves, if necessary.
If the designer sets up accounts for your new website, make sure you get all the usernames and passwords. And ask for a sheet with the colour information on it, along with a disk that has all relevant files on it, including various versions of your logo in various file formats and sizes.
Aften Thiessen is Mennonite Church B.C.’s communications coordinator and administrative assistant.
–Posted Oct. 8, 2014
.tb-gallery ul{list-style:none;margin:0 0 1.5em 0;padding:0}.tb-gallery__cell{margin:0 !important;position:relative}.tb-gallery--grid{display:grid;grid-auto-rows:auto !important}.tb-gallery--grid:not(.tb-gallery--grid--nocrop) .tb-brick__content{height:100%;position:absolute;top:0}.tb-gallery--grid:not(.tb-gallery--grid--nocrop) .tb-gallery__cell{grid-row-end:unset !important;position:relative}.tb-gallery--grid:not(.tb-gallery--grid--nocrop) .tb-gallery__cell::before{content:"";display:inline-block;padding-bottom:100%}.tb-gallery--grid:not(.tb-gallery--grid--nocrop) .tb-gallery__cell::marker{content:""}.tb-gallery--grid:not(.tb-gallery--grid--nocrop) img{width:100%;height:100%;-o-object-fit:cover;object-fit:cover}.tb-gallery--grid--nocrop img{height:auto !important;width:auto !important}.tb-gallery--grid--nocrop .tb-gallery__cell{align-self:end}.tb-gallery--grid--nocrop .tb-brick__content{height:100%}.tb-gallery--collage{display:grid;grid-template-columns:repeat(12, 1fr)}.tb-gallery--collage .tb-brick__content{height:100%}.tb-gallery--collage img{height:100% !important}.tb-gallery--masonry{display:grid;grid-row-gap:0;grid-auto-rows:1px;opacity:0}.tb-gallery--masonry .tb-brick__content{position:relative}.tb-gallery--masonry .tb-brick__content img,.tb-gallery--masonry .tb-brick__content iframe,.tb-gallery--masonry .tb-brick__content video{-o-object-fit:cover;object-fit:cover;width:100% !important;display:block}.tb-gallery__caption{position:absolute;bottom:0;width:100%;background:rgba(255,255,255,0.6);padding:5px 2px;text-align:center;color:#333}.tb-gallery__caption:empty{background:transparent !important}.tb-gallery .tb-brick__content figure{height:100%}.tb-gallery img{width:100%;height:100%;-o-object-fit:cover;object-fit:cover;vertical-align:bottom}#left-area ul.tb-gallery{list-style-type:none;padding:0} .tb-gallery[data-toolset-blocks-gallery="3eeed3bb862d46bb98837254faefda76"] { margin-top: 30px; } .tb-gallery[data-toolset-blocks-gallery="3eeed3bb862d46bb98837254faefda76"] .tb-gallery__caption { bottom: 5px; } .tb-gallery[data-toolset-blocks-gallery="3eeed3bb862d46bb98837254faefda76"] .tb-gallery--masonry { grid-template-columns: minmax(0, 1fr) minmax(0, 1fr) minmax(0, 1fr);grid-column-gap: 5px; } .tb-gallery[data-toolset-blocks-gallery="3eeed3bb862d46bb98837254faefda76"] .tb-gallery--masonry .tb-brick__content { padding: 0 0 5px 0; } @media only screen and (max-width: 781px) { .tb-gallery ul{list-style:none;margin:0 0 1.5em 0;padding:0}.tb-gallery__cell{margin:0 !important;position:relative}.tb-gallery--grid{display:grid;grid-auto-rows:auto !important}.tb-gallery--grid:not(.tb-gallery--grid--nocrop) .tb-brick__content{height:100%;position:absolute;top:0}.tb-gallery--grid:not(.tb-gallery--grid--nocrop) .tb-gallery__cell{grid-row-end:unset !important;position:relative}.tb-gallery--grid:not(.tb-gallery--grid--nocrop) .tb-gallery__cell::before{content:"";display:inline-block;padding-bottom:100%}.tb-gallery--grid:not(.tb-gallery--grid--nocrop) .tb-gallery__cell::marker{content:""}.tb-gallery--grid:not(.tb-gallery--grid--nocrop) img{width:100%;height:100%;-o-object-fit:cover;object-fit:cover}.tb-gallery--grid--nocrop img{height:auto !important;width:auto !important}.tb-gallery--grid--nocrop .tb-gallery__cell{align-self:end}.tb-gallery--grid--nocrop .tb-brick__content{height:100%}.tb-gallery--collage{display:grid;grid-template-columns:repeat(12, 1fr)}.tb-gallery--collage .tb-brick__content{height:100%}.tb-gallery--collage img{height:100% !important}.tb-gallery--masonry{display:grid;grid-row-gap:0;grid-auto-rows:1px;opacity:0}.tb-gallery--masonry .tb-brick__content{position:relative}.tb-gallery--masonry .tb-brick__content img,.tb-gallery--masonry .tb-brick__content iframe,.tb-gallery--masonry .tb-brick__content video{-o-object-fit:cover;object-fit:cover;width:100% !important;display:block}.tb-gallery__caption{position:absolute;bottom:0;width:100%;background:rgba(255,255,255,0.6);padding:5px 2px;text-align:center;color:#333}.tb-gallery__caption:empty{background:transparent !important}.tb-gallery .tb-brick__content figure{height:100%}.tb-gallery img{width:100%;height:100%;-o-object-fit:cover;object-fit:cover;vertical-align:bottom}#left-area ul.tb-gallery{list-style-type:none;padding:0} .tb-gallery[data-toolset-blocks-gallery="3eeed3bb862d46bb98837254faefda76"] .tb-gallery__caption { bottom: 5px; } .tb-gallery[data-toolset-blocks-gallery="3eeed3bb862d46bb98837254faefda76"] .tb-gallery--masonry { grid-template-columns: minmax(0, 1fr) minmax(0, 1fr) minmax(0, 1fr);grid-column-gap: 5px; } .tb-gallery[data-toolset-blocks-gallery="3eeed3bb862d46bb98837254faefda76"] .tb-gallery--masonry .tb-brick__content { padding: 0 0 5px 0; }  } @media only screen and (max-width: 599px) { .tb-gallery ul{list-style:none;margin:0 0 1.5em 0;padding:0}.tb-gallery__cell{margin:0 !important;position:relative}.tb-gallery--grid{display:grid;grid-auto-rows:auto !important}.tb-gallery--grid:not(.tb-gallery--grid--nocrop) .tb-brick__content{height:100%;position:absolute;top:0}.tb-gallery--grid:not(.tb-gallery--grid--nocrop) .tb-gallery__cell{grid-row-end:unset !important;position:relative}.tb-gallery--grid:not(.tb-gallery--grid--nocrop) .tb-gallery__cell::before{content:"";display:inline-block;padding-bottom:100%}.tb-gallery--grid:not(.tb-gallery--grid--nocrop) .tb-gallery__cell::marker{content:""}.tb-gallery--grid:not(.tb-gallery--grid--nocrop) img{width:100%;height:100%;-o-object-fit:cover;object-fit:cover}.tb-gallery--grid--nocrop img{height:auto !important;width:auto !important}.tb-gallery--grid--nocrop .tb-gallery__cell{align-self:end}.tb-gallery--grid--nocrop .tb-brick__content{height:100%}.tb-gallery--collage{display:grid;grid-template-columns:repeat(12, 1fr)}.tb-gallery--collage .tb-brick__content{height:100%}.tb-gallery--collage img{height:100% !important}.tb-gallery--masonry{display:grid;grid-row-gap:0;grid-auto-rows:1px;opacity:0}.tb-gallery--masonry .tb-brick__content{position:relative}.tb-gallery--masonry .tb-brick__content img,.tb-gallery--masonry .tb-brick__content iframe,.tb-gallery--masonry .tb-brick__content video{-o-object-fit:cover;object-fit:cover;width:100% !important;display:block}.tb-gallery__caption{position:absolute;bottom:0;width:100%;background:rgba(255,255,255,0.6);padding:5px 2px;text-align:center;color:#333}.tb-gallery__caption:empty{background:transparent !important}.tb-gallery .tb-brick__content figure{height:100%}.tb-gallery img{width:100%;height:100%;-o-object-fit:cover;object-fit:cover;vertical-align:bottom}#left-area ul.tb-gallery{list-style-type:none;padding:0} .tb-gallery[data-toolset-blocks-gallery="3eeed3bb862d46bb98837254faefda76"] .tb-gallery__caption { bottom: 5px; } .tb-gallery[data-toolset-blocks-gallery="3eeed3bb862d46bb98837254faefda76"] .tb-gallery--masonry { grid-template-columns: minmax(0, 1fr) minmax(0, 1fr) minmax(0, 1fr);grid-column-gap: 5px; } .tb-gallery[data-toolset-blocks-gallery="3eeed3bb862d46bb98837254faefda76"] .tb-gallery--masonry .tb-brick__content { padding: 0 0 5px 0; }  } 
Leave a Reply
You must be logged in to post a comment.