New logo for church publisher heralds the new year

15 February 2018||

04-72

Herald Press rolled out a new logo and look in early 2018 to match increased efforts to expand its audience both within and outside the Mennonite church. The grey, yellow and white design includes a stylized horn in the logo with a short banner threading through the letter H enclosed in a circle. The horn also appears in the word “Herald” when Herald Press is spelled out, also in grey and yellow. “We have worked hard in the last several years to build recognition of the Herald Press brand,” says publisher Amy Gingerich. “As our name becomes recognized in the larger book marketplace, our authors become known for prophetic contributions on cultural topics, including peacemaking, identity or immigration, as well as on Amish and Mennonite thought and life. The new logo lets both authors and customers identify visually that Herald Press books offer a vital impact.” Herald Press first began using a dove logo and the initials HP on the spines of books and elsewhere in 1964. In 1997, a logo that consisted only of a stylized dove came into use, and was swapped out in 2004 to incorporate the new Mennonite Church Canada/ Mennonite Church USA dove logo. —MennoMedia

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